Digital Productions

Website Videos and Video Marketing


The iPad – better to wait for version two?

Whilst Apple are reveling in all the hype of the iPad, and it’s sales success (or over-success for those on wait lists), poor old Microsoft and Fujitsu must be scratching their heads, wondering what they did wrong.
You see – the concept of a table PC has been around for quite some time – in fact I was the proud owner of a Fujitsu tablet PC way back around 2003.

The Fujitsu Stylistic was an awesome machine.  Whilst it was a little bigger, and a little heavier than the iPad, it was overall, I believe, a better machine because it had one function the iPad does not; a writing tool.

With its stylistic pen, I could call up a conventional A4 lined writing pad and scribble notes to my hearts content – and never run out of paper.

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YouTube celebrates its 5th Birthday

As YouTube celebrates its 5th Birthday, and online video content evolves, the case for web based business video is compelling, if not conclusive: Online video is booming, globally, 16 billion videos are viewed every month – and online video is showing strengths to rival, and even exceed that of television.

International studies have shown that after viewing online video;

  • 55% of respondents indicated they checked out the web site.
  • 30% said they went to the store
  • 24% made a purchase.

(Data reported by Kelsey Group USA)

  • 52% of viewers took action after viewing a video ad
  • 28% looked for more information on the product or service
  • 16% purchased something

(Data reported by Marketing Sherpa)

  • Conversions from site visitors to sales improve by 15%

(As reported by Internet Retailer)

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Favourite Videos

Sovereign – Life. Take Charge. Time Lapse

Time-lapse video for Sovereign’s “Life. Take Charge.” campaign.

Firstmate Accountants

This is the homepage video for Firstmate Accountant services. Interviews with chartered accountants Terry Nicholas, Andrew Maddren and first mate Amanda Clark. Dancers TVC

This is the third in a 3 part television commercial series, written and produced by John Ferris (Windup Bird), shot by Jason Dorday, DOP’d, edited, graphic animation and engineered by Digital Productions for, aired April 1st 2013 on TVNZ1,2,U and On Demand.


Quick Contact

Digital Productions

Phone: (09) 360 0511
Mobile: (021) 678 799

Physical Address

Digital Productions
2B William Pickering Drive
Auckland 0632
New Zealand

Postal Address

Digital Productions
PO Box 302 268
North Harbour
> Auckland 0751
New Zealand