Managing Director/Writer – Director
I have been fortunate to have enjoyed a varied media background and this really comes to the fore with every project we undertake. Having worked with SME’s and larger corporate clients for over 20 years I have also had a great education in a broad scope of businesses, services and industries. Work is such a part of our daily lives and there’s always something to learn – I find businesses fascinating, what makes them tick, the people and the market and often our brief is really to take key elements of what makes the business a success and convert this into a story.
So our key service is storytelling and I was lucky to have started my career in radio, which is an excellent storytelling forum. I learnt very quickly about catching the attention of a listener and to keep them involved. Add pictures to this and you have a great story.
After a brief stint in television and film in the early 1990’s – I rejoined radio in 1996 then in 1998 went out on my own with the establishment of Radio Agency and its recording studio – AudioFX. (www.audiofx.co.nz)
Despite having an audio service as a core business, I have always found myself involved in story telling in all media and this often involved the client’s project utilising video and television. Since 2006, with online video evolving as a key communication tool, I established Digital Productions, which at the time was the only dedicated online audio visual production company in New Zealand.
Since this time we have worked with clients large and small – from a home grown series on worm farming (www.wormsrus.co.nz to larger corporate jobs for Sovereign Insurance, ASB Bank and Fujitsu to name a few. What I love is that no matter the business, no matter the industry – they have a story to tell and a market that want to watch. Putting this together requires a lot of quality work from the team behind the scene;
With every minute of filming converting often upwards of ten minutes of editing, Andy McBride is the backbone of the business. Making the client and their business look good is the brief. An eye for detail, the patience of a saint – yet the stamina to push an edit to completion with some challenging deadlines are all in a days work.
A Final Cut Studio Pro, Adobe Premiere/After Effects editor and ProTools audio engineer, with years of experience. Andy is also conversant with Adobe Photoshop and Adobe Flash. His skills with these programs enable Digital Productions to produce polished, animated, eye capturing programs and integrate video with the internet. An audio background with over ten years as a Jazz guitarist has evolved easily to incorporate his interest in film and editing .
Priya has a degree in Computing & Information Sciences from Auckland University of Technology. She has had years of experience in web development and also experience with using Photoshop. With broad knowledge of IT, Priya deals with all technical requests and queries relating to Digital Productions.