Archive for February, 2010

As YouTube celebrates its 5th Birthday, and online video content evolves, the case for web based business video is compelling, if not conclusive: Online video is booming, globally, 16 billion videos are viewed every month – and online video is showing strengths to rival, and even exceed that of television.

International studies have shown that after viewing online video;

• 55% of respondents indicated they checked out the web site.
• 30% said they went to the store
• 24% made a purchase.

(Data reported by Kelsey Group USA)

• 52% of viewers took action after viewing a video ad
• 28% looked for more information on the product or service
• 16% purchased something

(Data reported by Marketing Sherpa)

• Conversions from site visitors to sales improve by 15%

(As reported by Internet Retailer)

Video provides powerful search benefits. Video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search engines.

And as YouTube is now the number two search engine in the world – it is clear that searchers are turning to video for answers. And whilst the majority of viewers of YouTube videos click out in the first minute – more than 70% of authentic business profiles are viewed to the end.

With the development of more affordable editing facilities, the cost of having a professional video filmed and edited are a fraction of what they were before YouTube was formed. Tell your business story – and get more sales today! Contact Anthony at Digital Productions on 021 678 799, or 09 360 0511

Digital Productions