Archive for the ‘Video and search engine optimisation’ Category

Digital Productions nominated for 2010 People’s Choice Awards, New Zealand’s largest conference and event awards programme

A big thank you to the client who put forward our nomination for the category of “Best video production” for this years conference and event awards. Our nomination is based on grading for positive feedback, qualifications and industry merit and the highest standard of customer service. The team at Digital Productions work hard and take pride in the work we do for our clients – and award or not, will always do the best we can. So, to help us keep up with the good work – please click below and vote for us!

Three conferences and an RFP

It’s been a busy month with conference bookings for live, big screen feeds plus recording the event for later distribution via online and DVD. If your company is looking to stage a conference, contact us for a competitive quote for a video feed to the big screen, and prices for editing into DVD’s and hosting online segments.

Interview special takes off

Conferences aside, Digital Productions special offer for interviews has proven very popular. The demand for well priced, professionally filmed and edited interviews and short segments to camera has allowed us to streamline this service – and a big thumbs up to Sovereign Insurance, with Sovereign Insider making great use of this facility. Have a look at their website to get a few ideas for your business, then book your interview from $599.00 ex gst.

http://www.sovereigninsider.co.nz/Video-List.aspx

Recently, a fairly decent sized RFP from a very large international company, saw a leading New Zealand computer and IT support brand contract Digital Productions with a specialised video demonstration brief. We can’t yet say who the company was, but the feedback we have received was that the video component played a critical part in the presentation’s success. So, for your next RFP, rather than tell them – show them! Contact us for a quote for a video component to your next business presentation.

Coming up: Keep watching for the launch of a new web channel, news of a short film and more.

Keep it online!

Cheers

The Team at Digital Productions.

The iPad – better to wait for version two?

Whilst Apple are reveling in all the hype of the iPad, and it’s sales success (or over-success for those on wait lists), poor old Microsoft and Fujitsu must be scratching their heads, wondering what they did wrong.
You see – the concept of a table PC has been around for quite some time – in fact I was the proud owner of a Fujitsu tablet PC way back around 2003.

The Fujitsu Stylistic was an awesome machine.  Whilst it was a little bigger, and a little heavier than the iPad, it was overall, I believe, a better machine because it had one function the iPad does not; a writing tool.

With its stylistic pen, I could call up a conventional A4 lined writing pad and scribble notes to my hearts content – and never run out of paper.

Best of all, I could review back over years of notes and easily find the page I was looking for.  I had researched thoroughly, and the Fujitsu model had the best overall reviews for writing functionality – and my personal experience was it lived up to and even exceeded its billings.

When some lowlife broke into my car and stole the tablet – it proved impossible to replace (stock not available anywhere due to low sales). So when I finally replaced it with an HP laptop with swivel screen -was not too surprised to find that their model performed poorly for stylistic writing.  Actually that’s an understatement – it was so useless that I gave up on this feature.

For the iPad not to have a quality writing feature is a very large oversight.  With this simple function it would become irreplaceable in every business persons folio – and the iPad could then not only threaten books, but would jeopardise sales of A4 writing paper world wide.  A real “save the trees/planet” marketing opportunity missed.

Microsoft and Fujitsu must be wondering about the fadnatisim type sales the iPad is experiencing despite its shortcomings – guess it was just that the tablet PC put out by them wasn’t looking cool.

So the door remains open to them to take the new wave of tablet acceptance, and come back fighting with a relaunch of a modernised version of their functional model.  But should Apple get the feedback that I believe they will, and load a writing tool into the next generation of iPads – their market share lead would leave tablet PC’s in a very low runners up position, probably forever…

As YouTube celebrates its 5th Birthday, and online video content evolves, the case for web based business video is compelling, if not conclusive: Online video is booming, globally, 16 billion videos are viewed every month – and online video is showing strengths to rival, and even exceed that of television.

International studies have shown that after viewing online video;

• 55% of respondents indicated they checked out the web site.
• 30% said they went to the store
• 24% made a purchase.

(Data reported by Kelsey Group USA)

• 52% of viewers took action after viewing a video ad
• 28% looked for more information on the product or service
• 16% purchased something

(Data reported by Marketing Sherpa)

• Conversions from site visitors to sales improve by 15%

(As reported by Internet Retailer)

Video provides powerful search benefits. Video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search engines.

And as YouTube is now the number two search engine in the world – it is clear that searchers are turning to video for answers. And whilst the majority of viewers of YouTube videos click out in the first minute – more than 70% of authentic business profiles are viewed to the end.

With the development of more affordable editing facilities, the cost of having a professional video filmed and edited are a fraction of what they were before YouTube was formed. Tell your business story – and get more sales today! Contact Anthony at Digital Productions on 021 678 799, or 09 360 0511

Digital Productions

If improving your websites look, effectiveness, and Google ranking is on your list of things to do for 2010, then having video on your site is a must do.

Whilst the communication benefits of video have been promoted for decades, and more so since the first video content was posted on the internet, the case supporting the use of video on most business websites from a cost/return perspective has only just been settled as we start the new decade.

This year – online video content will evolve from its perception as an entertainment and communication fad, and develop to establish the medium globally as a full blown entertainment channel – and a must have feature for every business website.

Whilst Google is the worlds most used search engine, it is no surprise that YouTube, also owned by Google, is the second most used.  Back in 2007, such was the perceived value in online video that Google purchased YouTube for about 1.5 billion USD.

When looking to develop your sites search engine optimisation, it appears that Google now rank video higher than audio podcasts and blogs.  This fact alone is a compelling case for website video. Even more compelling, is the fact that Google now translates the voice track on a video into searchable text.  In other words – what you say on your video can now impact directly on its potential to rank as a stand alone result in a related search.  This could result in the video alone drawing users to your web site.

There is also data that also suggests you should have more than just the one video, especially if it’s on your home page.  It would appear that Google defaults home page videos as promotional, and videos on secondary pages as informational.  So, whilst a home page video is an excellent facility for providing an overview of your business and what you do, which is important, so too is the use of a more specific, informational video loaded further within your site.

To date the case for a website video has been very much bundled around the communication strengths that an AV presentation provides.  Now, the data is compelling.  Anyone interested in increasing traffic to their website should be planning their web video marketing now.  The key thereafter is to ensure what users see is relevant, and of a quality that backs up your business or service.  In this fickle age of online consumerism, when it comes to web video – the viewer can be very quick to change channel if they are not happy!