Welcome to Issue 2 of The Digital Age – your regular upload for all things for download. The Digital Age is published by Digital Productions Limited, your online, web video specialists. We have a quick look at Ziln, who launched last night with 23 different web channels. And if you thought your week was busy, take a look at the week that is for TUANZ. And for those of you who enjoy distracting their day with a bit of video, check out our popular links to web videos that you may find entertaining!
Welcome to the Digital Age!
Convergence of television and the internet took a step closer last night with the launch of Ziln (www.ziln.co.nz ) an online webcaster providing 23 different web content channels. Internet video watchers have just had their choice increased dramatically with Ziln’s offerings, which include international news channels, language channels and nine channels of local content. This local content; an extreme sports channel, outdoor channel, travel channel – the list goes on, is where the opportunity for solid viewer numbers to be clocked up, providing Ziln with the sort of statistics that appeal to advertisers.
One of the problems encountered when one online optimist conducts an interview with another, is how the conversation spirals out of control and into the realm of all the things that could be – and this interview was certainly one of those! Having said that, Ziln are targeting some very pragmatic viewer numbers (100 000 per month), so there are some solid reality checks along the way.
Director Gresham Bradley agrees that with the launch of Ziln, they are entering into some unchartered waters, but they have the industry experience and smarts to make the most of the new opportunities online video provides. Ziln evolved from E-Cast, an online educational platform that is actually the backbone to a lot of the IT support Ziln relies on. There’s no doubt that the people behind Ziln know what works with the hosting and download/streaming of video content – but the business of providing content to the public can be fickle even for the broadcasters that have decades of experience.
Initially content will also be a challenge – Bradley admits that some channels will start up very light on content, but sees this as an opportunity to get a lot of good material gathering dust on shelves back out into an on demand arena – a perfect example will be the Archives New Zealand Channel. Other channels will provide opportunity for more local content to be produced and viewed, but funding could be an issue – perhaps more so with a smaller start up audience. Regardless of the many challenges, the opportunity is overall far greater, and worth public support at every level – so, make sure you check out Ziln and pass the word around, the world wide web just got a lot more interesting.
“Surely Mr Newman has something to say this week for his video blog” we asked of Louis Van Wyk, communication and marketing manager for TUANZ.
Whilst he agreed Ernie had plenty he wanted to say – this is a big week for TUANZ, with After 5 Networking events in Christchurch, Wellington and Auckland. Mr Newman is also at a two day conference in Wellington on mobile termination rates, plus there is the Innovation Awards on Thursday night, followed by a board meeting on Friday. So yes, a bit busy this week – so we will plug Ernie’s last video blog on termination rates – click here to view.
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Check out Digital Productions recent property video done for the stunning Paradise Cove estate. Plus over 75% of the site visitors (www.paradisecove.co.nz) viewed the video.