Website Videos and Video Marketing

Online Viewing

Welcome to Issue 1 of The Digital Age – your regular upload for all things for download. The Digital Age is published by Digital Productions Limited, your online, web video specialists. We kick off with a little crystal ball gazing, and look at how the internet will integrate more with our daily lives. There’s also a few links to web videos that you may find entertaining!

So welcome to the Digital Age!
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This issue:

  • News
  • YouTube favourites
  • Editorial comment: Web on TV, the shape of things to come
  • Online video viewing in New Zealand on the rise


The launch of 2 degrees raises prospect of multiple mobile phones per user. With their launch this week, the challenge faced by the highly communicative public of New Zealand, is highlighted by Ernie Newman from TUANZ (click here to view video).
Window 7 left open. It’s happening to the movies, it’s crippled the music industry, and it’s happened to Microsoft, who have confirmed a Windows 7 “Special Product Key” has been leaked. Apparently Microsoft plan to trace any computers using the errant product key number, and will prompt the user directly to give themselves up! Or the software at least, but you can’t help but wonder when some headline grabbing prosecutions are going to appear just like the recent music download cases.
Is this rumour on Twitter yet? Word has it that Google, owners of web video phenomena YouTube (see article below), at whittering sweet something’s into the ear of twitter…stay twuned.

Local website launches Charity self help website. With all the recent, well deserved, negative publicity about the call centre donation – I almost said scam, but, lets call it expensive donation drives – the door is wide open for services like Gift Aid ). This is a self help type website and provides a conduit for people to donate to a preferred charity. It also helps charities to promote their cause and generates donation support at a fraction of the costs of the telemarketing model. Gift Aid is run by Richard and Louise Peters and free for any charity to sign up to.
United States looking at nationwide ban on texting and mobile phone use whilst driving. Still a hot topic here –and no doubt will remain one is the issue of texting whilst driving. In the US they are looking at imposing a nationwide ban on the practice – but, looking at California, which has banned texting whilst driving since the beginning of the year, enforcement is the issue. Very few tickets are written for driving whilst text, it appears the activity is fairly easy to conceal…
(News items lifted from a variety of sources, free from the www).

YouTube Favourite Videos

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Web on TV, the shape of things to come.

Every day, many of us will be on the internet. And one of the functions which we will perform will be to make an online search for a keyword or phrase. In fact, of the over one billion people on line, half will conduct a search function every day, and of these, a significant majority use Google.
Increasingly though, with the phenomenal growth in the volume of online video, searchers are finding answers to their questions in a video, rather than a text based result. Type any word or phrase into the video website YouTube, as you would with Google, and you will often find multiple videos of your search topic.
Videos, video podcasts and video blogs are the next phase of the digital revolution. That’s probably why Google paid a just over one and a half billion for YouTube in 2007. And at that time they were already looking beyond computer users.
Convergence of online video with television, whilst still sluggish, is set to expand at a pace that mirrors the explosive growth of video content online. Both the upload of web video and download of video from the internet have increased at astronomical rates since 2006. YouTube went from 10 million video clips downloaded daily in 2007, to 100 million daily video downloads in 2008. Upload of video content to YouTube is currently at 20 hours loaded every minute. And with the launch of the new iPod, there was an increase of 400 percent in the upload of video content from mobile phones. In fact, mobile phone video is set to become the largest single source of video footage, world wide.
With this volume of video content, the world is not going to accept watching video on the laptop or desktop – hence the fast tracking of integrated television with the internet.
YouTube is set to become for entertainment and “infortainment” what Google is for sourcing information by key word or phrase. Whilst the video content on YouTube is currently limited in duration, with broadcast rights to MGM Films, and more agreements on the way, the site is preparing itself to be the global default supplier of online video content.

And with Google now looking to take on Microsoft, developing an operating system of its own, it will soon be ready to advance the battle from a bit of a digital revolution, to online and live global domination.
In the meantime, the next stage of the digital revolution may very well be the convergence of YouTube or other live video linking websites.
Whilst our time online is already very high, with convergence of the internet and television, the potential is there to spend more of our time online than in any other activity – bar sleeping (if only just).
Very soon, our television viewing may be as follows;
Imagine after returning home from work, you will not switch on television, instead you will “log in” to the TV, and the default window, or channel menu, will most probably be YouTube.
You decide to watch a sporting event, and upon entering the sport name in the search bar of YouTube, find yourself presented with dozens, if not hundreds of options of video content, ranging from films, to professional production, to homemade documentaries.
Having selected your preference of online video entertainment, you settle comfortably back in the couch with a cold one. Then, mid game – the Skype icon flashes up, you hit pause and have a video call, face to face with a friend, who may just be watching the same thing – because they logged on and saw what you were viewing.
At the end of the call, the video resumes – or perhaps you chose to split the screen and watched the game and had a chat simultaneously – the options, like the internet, are practically limitless.

The video revolution is not just limited to entertainment. Online education via stored and live video will become a standard format. Online surgery using live video links, online driving lessons – linking virtual cars to video screens, online pizza orders – where you get to see the ingredients going onto your pizza in real time, all aspects of our everyday lives are going to become digital video.
And whilst we are getting our heads around the current online video revolution, its implications and potential, what is really mind boggling is that the founder of the internet, Tim Berners-Lee, has said that so far we have only seen about five percent of what the net can deliver.

Up and up and up…online viewing in New Zealand on the rise.

Research shows that we are watching far more online content than you would think, and with online movies, TV shows and even homemade documentaries becoming more prominent the stats are just going to go up and up…
A study conducted by AUT shows;
Of the 78 percent of New Zealanders who use the internet:

  • 66 percent have broadband
  • 77 percent check their email every day
  • 28 percent use social networking sites such as MySpace and Facebook
  • 25 percent have made a friend online, and half of those have gone on to meet an online friend in person
  • 13 percent maintain their own website
  • 10 percent have a blog

The study data as announced by AUT’s Dr Cole, concluded that New Zealand’s internet use compared very well with other countries, with New Zealanders reporting the highest internet penetration of any country surveyed this year. The internet was rated above television, radio, newspapers and other people as a source of information.

Researchers at AUT University asked 1430 people about their internet use as part of the World internet Project, a California-run initiative that tracks how people around the world use the internet. The AUT study showed broadband access was better for younger, wealthier and urban-dwelling New Zealanders than for older or poorer people, or those in rural areas.
The survey highlighted the impact the internet is increasingly having as a source of video entertainment. Sixty-one percent of New Zealand respondents said they used a website service to watch videos while only 47 percent downloaded music.
Furthermore, a survey commissioned last year by network technology company Cisco, highlighted that New Zealanders with broadband connections spend much more time surfing the net than watching TV. Those who do have high-speed access are spending an average of 22 hours a week online, compared with 14 hours watching TV. This trend will be expected to accelerate as broadband speeds pick up and content improves. Whilst these stats are impressive, this research is already somewhat outdated, so expect to see new trends and social websites come online with the likes of twitter and whatever else is just around the corner.

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Favourite Videos

Sovereign – Life. Take Charge. Time Lapse

Time-lapse video for Sovereign’s “Life. Take Charge.” campaign.

Firstmate Accountants

This is the homepage video for Firstmate Accountant services. Interviews with chartered accountants Terry Nicholas, Andrew Maddren and first mate Amanda Clark. Dancers TVC

This is the third in a 3 part television commercial series, written and produced by John Ferris (Windup Bird), shot by Jason Dorday, DOP’d, edited, graphic animation and engineered by Digital Productions for, aired April 1st 2013 on TVNZ1,2,U and On Demand.

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