Website Videos and Video Marketing

YouTube celebrates its 5th Birthday

As YouTube celebrates its 5th Birthday, and online video content evolves, the case for web based business video is compelling, if not conclusive: Online video is booming, globally, 16 billion videos are viewed every month – and online video is showing strengths to rival, and even exceed that of television.

International studies have shown that after viewing online video;

  • 55% of respondents indicated they checked out the web site.
  • 30% said they went to the store
  • 24% made a purchase.

(Data reported by Kelsey Group USA)

  • 52% of viewers took action after viewing a video ad
  • 28% looked for more information on the product or service
  • 16% purchased something

(Data reported by Marketing Sherpa)

  • Conversions from site visitors to sales improve by 15%

(As reported by Internet Retailer)

Video provides powerful search benefits. Video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search engines.

And as YouTube is now the number two search engine in the world – it is clear that searchers are turning to video for answers. And whilst the majority of viewers of YouTube videos click out in the first minute – more than 70% of authentic business profiles are viewed to the end.

With the development of more affordable editing facilities, the cost of having a professional video filmed and edited are a fraction of what they were before YouTube was formed. Tell your business story – and get more sales today! Contact Anthony at Digital Productions on 021 678 799, or 09 360 0511

Digital Productions

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Favourite Videos

Sovereign – Life. Take Charge. Time Lapse

Time-lapse video for Sovereign’s “Life. Take Charge.” campaign.

Firstmate Accountants

This is the homepage video for Firstmate Accountant services. Interviews with chartered accountants Terry Nicholas, Andrew Maddren and first mate Amanda Clark. Dancers TVC

This is the third in a 3 part television commercial series, written and produced by John Ferris (Windup Bird), shot by Jason Dorday, DOP’d, edited, graphic animation and engineered by Digital Productions for, aired April 1st 2013 on TVNZ1,2,U and On Demand.

Quick Contact

Digital Productions

Phone: (09) 360 0511
Mobile: (021) 678 799

Physical Address

Digital Productions
2B William Pickering Drive
Auckland 0632
New Zealand

Postal Address

Digital Productions
PO Box 302 268
North Harbour
> Auckland 0751
New Zealand